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Real Estate Agent Coaching in Sarasota

Real estate agent coaching in Sarasota: the short answer

Real estate agent coaching is ongoing, live training that builds the skills behind production: finding people to talk to, running consultations and listing appointments, handling objections, following up and managing your business, with someone holding you accountable to your numbers. At Medway Realty in Sarasota, coaching follows the Learn Work Close framework, built on four pillars: Marketing, Sales, Systems and Leadership. Agents on Team Medway Realty get weekly in-office coaching led by founder Andrew Clark. Coaching and the 90-Day Agent Accelerator are included at no extra cost on both Medway plans.

Why coaching matters in your first year

The first two years are the hardest stretch of a real estate career. According to NAR’s 2026 Member Profile, agents with two years of experience or less closed a median of 2 transaction sides and earned a median of $8,000 gross. The typical member, with 13 years in the business, closed 9 sides and earned $59,200.

The gap is rarely about license knowledge. It comes from skills pre-licensing courses don’t teach: starting conversations every day, turning conversations into appointments, and turning appointments into signed clients. Coaching shortens that learning curve with a proven process, live practice and someone who reviews your numbers every week.

If you are still choosing where to start, our guide to the best real estate brokerage for new agents in Sarasota covers the 12 criteria that matter most in year one.

What real estate agent coaching should cover

Good coaching covers the whole business, not just scripts. Medway’s coaching is organized around four pillars.

Marketing

Marketing is how you create opportunities to talk to people. That means a clear message about who you serve, consistent lead generation, and prospecting habits you can repeat every day: reconnecting with your sphere, calling past contacts, working open houses and responding fast to online inquiries. Coaching here focuses on activity you control, tracked weekly. Related training: lead generation and prospecting.

Sales

Sales is what happens once you have someone’s attention. A buyer consultation sets expectations before you show a single home. A listing presentation explains how you will price, prepare and market a property. Objection handling helps you answer concerns about commission, timing or price with confidence instead of pressure. Coaching here uses role play and real appointment reviews. Related training: buyer consultations, listing presentations and objection handling.

Systems

Systems keep opportunities from slipping away. Most leads are not ready to buy or sell on the first contact, so a CRM, a follow-up schedule and simple daily routines decide who is still talking to you months later. Coaching here covers how to organize contacts, set follow-up cadences and review your pipeline every week. Related training: CRM and follow-up.

Leadership

Leadership starts with leading yourself: setting goals, planning your week, protecting time for income-producing work and staying accountable. For newer agents it means a clear plan for the first 90 days and the first 10 transactions. Related training: getting your first 10 transactions and the 90-Day Agent Accelerator.

How coaching works at Medway Realty

Medway’s coaching combines live sessions, on-demand learning and direct broker support:

Live sessions are held at Medway’s 3,000 sq ft office at 8065 S Beneva Rd, Suite 7, in Sarasota. See Medway Realty Company Facts for the full overview.

Coaching by plan

Medway offers two plans, and coaching is included on both.

Team Medway Realty: weekly in-office coaching is included, along with leads (typically 15-20 a month), broker mentorship on appointments and the 90-Day Agent Accelerator, with a $0 monthly fee. See Team Medway Realty.

100% Commission Plan: built for self-sufficient agents who generate their own business. Agents have access to Medway Academy and broker support. Weekly in-office coaching and the 90-Day Agent Accelerator are included at no extra cost. See the 100% Commission Plan page for details.

Coaching for new agents: your first year

New agents need coaching most, and usually need it in this order:

  1. Your first 90 days: build your database, learn your scripts and set a weekly activity schedule. Medway’s 90-Day Agent Accelerator is built for this stage.
  2. Your first 10 transactions: turn activity into appointments and appointments into closings, with a coach reviewing what worked and what didn’t.
  3. The rest of year one: build the systems and follow-up habits that keep your pipeline full.

For a full checklist on choosing where to start your career, read what a new Realtor should look for in a brokerage.

How to judge any coaching program

Whether you join Medway or another brokerage, ask these questions before you sign:

Medway agents share their experience on our agent testimonials page.

Meet your coach: Andrew Clark

Andrew Clark is the founder of Medway Realty. In 2015 he moved from personal production to focus on mentoring and coaching, and Medway has since grown from 3 agents to more than 150, with over $5 billion in closed sales. He leads Medway’s weekly coaching personally. Read Andrew Clark’s full profile.

Frequently asked questions

What is real estate agent coaching?

Real estate agent coaching is ongoing, live training that builds the skills behind production, including lead generation, appointments, negotiation, follow-up and business planning, with a coach who holds you accountable to your numbers.

Is coaching worth it for new agents?

For most new agents, yes. NAR’s 2026 Member Profile shows agents with two years of experience or less closed a median of 2 sides and earned $8,000 gross. Coaching shortens the learning curve by teaching the skills licensing courses don’t cover.

What does Medway Realty’s coaching cover?

Medway’s coaching follows the Learn Work Close framework, built on four pillars: Marketing, Sales, Systems and Leadership.

Who leads coaching at Medway Realty?

Weekly in-office coaching is led personally by Medway Realty founder Andrew Clark.

Is coaching included on Team Medway Realty?

Yes. Coaching is included at no extra cost on both the 100% Commission Plan and Team Medway Realty. Team Medway Realty also includes leads and broker mentorship on appointments.

What is the 90-Day Agent Accelerator?

The 90-Day Agent Accelerator is a 12-session onboarding track for new agents, led by Andrew Clark, covering the first 90 days of building a real estate business. It is included at no extra cost on both plans.

Can I learn on my own schedule?

Yes. Medway Academy has 300+ on-demand coaching videos agents can use at any time, alongside the live sessions.

Talk to Andrew about coaching

Want to see how coaching would work for your business? Book a 15-minute call with Andrew Clark, or compare Team Medway Realty and the 100% Commission Plan.

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